Cruxley the Commonsensical Cat

I'm not your typical cat-blogger. I blog about things that I see on TV, on the Web or in the newspaper, or things that I overhear. Sometimes it's funny, sometimes scary or sad, but I promise you'll see a different point of view than you'll get from most humans.

Wednesday, May 24, 2006

Feline reality show to make debut: Meow Mix House

It was only a matter of time.

Is your human glued to the television during American Idol, Survivor or the Amazing Race? Do they seem more interested in the Real World than they are in...well, the real world?

Move over, Big Brother. The cats are moving in.

Meow Mix -- maker of commercially successful fish- and meat-flavored cereal -- is developing a reality TV show in which 10 cats will be pulled from shelters and sent to live with each other in a cat-friendly residence. The building -- aptly called the Meow Mix House -- will be equipped with web-cams, cat furniture, automatic litter boxes, cat toys and 24-hour medical assistance. Pretty nice way to be exploited, if one must.

Translation into humanese will be provided via pop-up balloons. Viewers will vote on-line, and cats with the fewest votes will be sent packing until one star kitty remains. The top cat will become Meow Mix's Feline Vice President of Research and Development, with the accompanying benefits and celebrity status. But the Meow Mix PR folks are quick to point out that there will be no losers. Kitties who are evicted will be adopted by loving families and will recieve a year's supply of Meow Mix.

Meow Mix will use the show to showcase its products and those of several sponsors with names like Furniture for Pets, Cats Rule, Fat Cat Inc. and Lucky Litter. The press release is peppered with terms like cat-estant, kitty crib and peeping tomcats.

Shameless self-promotion and feline exploitation, or high entertainment? You decide.

Woman always says she doesn't need to get her reality from TV. She has too much reality in her life anyway. But she might check this one out -- it sounds toddler-friendly. Of course, it also sounds a bit like her own house, only with sponsors.

I know I'll be watching. I'm sure they'll have some cute little fluffy-tailed contestants. Heh heh.

This is Cruxley, reminding you that the more you use your brain, the more you need good clean mindless entertainment. Now grab a snack, turn on the TV and put a cat in your lap. And don't feel guilty about it. It's good for both of you.

13 Comments:

Blogger Victor Tabbycat said...

Humans come up with the weirdest ideas! At least we KNOW the cats will act natural and not ham it up for the cameras. 10 days isn't a lot of time for strange cats to adjust to eachofur, an what if they fight?

6:14 PM  
Blogger Bonnie Underfoot said...

I soooo want to watch this when somebody gets a hairball. "Quick, cut to a commercial!"

6:15 PM  
Blogger Zeus said...

I just wrote a long disertation on this over at Chaos In The House of Cat. Yes, there is a problem with Meow Mix being a subpar choice for food, and that these ten felines will be subjected to eating this product. However, the overall bigger problem is one that is subtly implied: What constitutes entertainment, and what are businesses willing to do to sell consumer goods?

When the first big cat fight occurs live on-air, I wonder if they will show that in all of its splendor. Surely, animal rights' groups are going to have a field day with that one. Then again, when we allow homo sapiens to fight on an island, across the world, or in some wacked-out house, I suppose they will air it and sleep at night regardless of who has to see the V-E-T in the morning.

8:37 AM  
Blogger Jenny said...

Hi Cruxley! I found you because your human left a nice comment on my blog. May I say that you look very much like the cat who runs my house, Diva? I would ask her to speak for herself, but the fact is that she does not like other cats.
Anyway, your post made me think of a bit on This American Life a while back about a guy who wanted to start an all-puppy cable channel (go to www.thislife.com and search for "Puppy Love" or go to www.thepuppychannel.com ). Do you think he failed because (1) cats are obviously more interesting than puppies, (2) he lacked corporate sponsorship, (3) it showed puppies having fun rather than fighting over turf in a house, or (4) some combination of these reasons?

3:13 PM  
Anonymous shirley buxton said...

You're invited too. Please read my post from Thursday. Don't miss the comments. :)

Blessings,

Shirley

10:29 AM  
Anonymous Anonymous said...

Unfortunately, though I was excited too, this "tv show" turns out to be just a clever advertisement for the catfood company. It only goes for three minutes each week - it's a shceduled ad, in other words, and advertising copywriters write dialogue over the top that - you guessed it - all relates to meow mix catfood. Scammed, I'm afraid. But very clever advertising.

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